Nobody wants to hear about growth - but there it often is.
People want to hear the dramatic: the big explosions of the big industries, the whispered venom behind closed doors... or even better: liaisons of the explicit kind.
Growth isn't usually juicy. Well, not the kind of juicy to give you a sugar rush at least.
Gossip, however, is. It is, in fact, more succulent than a pair of virginal tits. Usually low-hanging fruit, too.
If you think about it - what is gossip but words and the potential breakage of your public image, assuming you have one? Gossip by itself isn't too scary - what's scary is the behaviour of the those who ingest the gossip then judge you based on that.
Yes... Cheap judges, that's what's dangerous.
There's a merry antidote to all these though, one that circumvents all these need for unpleasant flashing claws, the parry and lunge in a battle of words.
It's called purpose.
When you have a purpose, you don't give gossip a second chance. If you are misunderstood, hey it very probably comes with the territory of where you're heading. What other people think of you isn't any of your business - unless you're a PR firm or a celebrity of course. Then it's big business.
I recommend you sue.
Outside of that - we're all just little people running on little wheels.
Surely you have bigger fish to fry?
Or don't you?
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